Segment:1 Trying this again.
It is time for some hard questions Are you a scholarly or professional publisher? Have you ever watched a video on the Internet? Have you ever stopped watching a video because it was an hour long? Have you ever spent time rewinding and forwarding to try and find the one moment you were interested in? Have you ever wished that the video you were watching was actually a written article you could read?
Have you ever wondered how on earth you could find podcasts? If you’ve answered yes to any one of these questions, stay put and keep watching! Professional videos and podcasts are not watched in the same way as entertainment videos. They are authoritative sources of information. You should not just post them online. Just like book and journal content, you should publish them. Cadmore Media offers streaming technology that is optimized for scholarly, professional and learning media content.
Segment:2 This is the title of the second segmnet.
What does publishing media assets mean? It means that videos and podcasts should not be just available for streaming somewhere on the Internet. It means that they should be secure, well-identified, tagged, described, transcribed, segmented, translated, indexed, searched, skimmed, cited, clipped, embedded, shared, linked, bookmarked, downloaded, annotated. Why is streaming important? Because video and audio are growing. Why are they growing?
Because the Internet is becoming faster, because mobile usage is exploding, and because more people – especially younger generations – watch videos and listen to podcasts than ever before. However, you don’t want your surgeon to “refresh their memory” on a procedure by watching a YouTube video, do you? Well, they do, because they do not have access to the right content. Wouldn’t it be nicer if they were able to watch curated, peer-reviewed videos vetted by the world’s top experts?
And wouldn’t it be better if publishers leveraged their curation expertise to help distribute those videos? In the scholarly and professional space, there are many applications for video and audio. Not only are there lots of archival content that is still untapped, but more and more content is also being produced. Streaming has applications across disciplines and publishing activities. In this new open-access driven world, there is a need, and an opportunity, for scholarly and professional organizations to diversify their sources of revenue and drive membership with new types of content and benefits.
Videos and podcasts are part of that strategy. Streaming is powerful, for sure; some things are better shown than described with words. But when it comes to streaming, the quality of the user experience still lags behind other means of consuming information. Videos and podcasts are hard to find. Once you’ve found them, it is virtually impossible to know what they are about without committing to watching or listening to them in their entirety, which, let’s face it, can be tedious.
The human brain can read much faster than it can listen to anybody speak. You want the ability to skim a video in the same way that you would a long-form piece of written text. The most precious asset in a researcher or really any professional’s life is time, so you want to help them save that. Videos and podcasts can be difficult to understand without closed captions or a transcript speakers can have strong accents, and most people on the globe are not native English speakers.
Segment:3 Let's add a third segment to see if it blows up again..
Videos and podcasts are often not accessible at all. Multimedia accessibility is often an afterthought, or not a thought at all if we are honest, and it really should be. Because it is the right thing to do, and because what you need to do to make your content accessible is going to be useful for searchability, SEO, discoverability and a lot more other things. But for information publishers, there is currently no professional solution to handle video and audio content in a way that is on par with books and journals.
There are only mass-market solutions that have a lot of features designed for big media organizations, but that are missing some key workflow pieces. That is why we have launched Cadmore Media. We have developed a platform-agnostic media player with tools for users to quickly skim videos. You're seeing it in action right now! We are working hard to ensure that our media player is accessible.
And here’s what it takes. We have also built a backend infrastructure for hosting and streaming videos and podcasts, with a workflow to enrich media content with metadata, transcripts and segments, and to deliver content wherever it needs to go, whether that destination is a publishing platform, social media, a discovery service or a learning management system. And we are not doing this alone we are working with partners within the scholarly and professional ecosystem and community, and we are integrating with all the key players in the media space.
The overlap with generic streaming platforms is quite small. We offer unique services, like metadata enrichment and delivery workflow. And most of all, it is our industry expertise that makes the difference. And this is us.